About Us

Our Story​

It all started in 1995 when we launched Strategic Partners, Inc. in Chatsworth, California, with our flagship brand Cherokee Uniforms at the forefront. Fast forward to today, and we’ve grown into Careismatic Brands—an innovator in the medical apparel industry with a growing portfolio of brands and products that serve every corner of the healthcare world.

Our People​

We’re committed to creating a truly unique workplace, driven by a passion to make a positive impact on our people, customers, and communities. Our diverse team is a vibrant mix of problem solvers, collaborators, innovators, and ethical decision‑makers—all dedicated to serving those who care for others.

Supported by over 700 team members worldwide, we’re headquartered in Santa Monica, California, with strong bases in Chatsworth, Dallas, Canada, Hong Kong, China, Sweden, and the United Kingdom.

Many Brands, One Mission​

Every brand we offer is guided by one principle: to improve the lives of everyday heroes doing extraordinary things. Whether you’re a small business owner, a caretaker, or a healthcare worker, we’re here for you. We stand proudly alongside the dedicated, courageous individuals who strive to serve, nurture, and care for others with compassion.